The Guardian – 22 janvier 2018<\/p>\n
Hannah Marriott<\/p>\n
Hundreds of teenagers jostled outside the Grand Palais in Paris on Saturday morning, and they weren\u2019t there for the Irving Penn retrospective. The object of their fascination was Robert Pattinson, whose arrival at the Dior Homme fashion show drew shrieks from the crowd. <\/p>\n
Inside, Pattinson sat next to Karl Lagerfeld, a longtime fan of the brand, who wore his usual uniform of precise monochrome suit and fingerless gloves, with the unlikely addition of a scruffy white beard. <\/p>\n
Lagerfeld did Dior Homme\u2019s mythology no harm when he famously said that the motivation for his six-and-a-half stone weight loss, in the noughties, was the desire to fit into the brand\u2019s skinny suits. <\/p>\n
He would have found much to appreciate in the opening half of the show, which consisted of a series of slim black suits in single- and double-breasted iterations. <\/p>\n
The rest felt fresh and unexpected. There were baggy ravers\u2019 jeans and short-sleeved t-shirts layered over long-sleeved versions, and a repeated heavy metal-style motif embroidered on to rucksacks and bomber jackets, used as a print and a pendant, and shaved into models\u2019 hair.<\/p>\n
There were models of a variety of ages, not just 20-somethings. The theme, said the show notes, was \u201cForever Young\u201d, a reference to the 1984 Alphaville song that was mixed in on the soundtrack with A-Ha, Technotronic and other 1980s hits. The brand\u2019s artistic director, Kris Van Assche, is an 80s music fan who has recently signed up the Pet Shop Boys as campaign stars. <\/p>\n
It seemed designed to appeal to new customers while sparking nostalgia for others. More evidence of Dior\u2019s attempts to woo the millennial market came in the presence of the Instagram star Bella Hadid, who wore a pair of the label\u2019s new squidgy trainers, Dior Homme Runners, Dior\u2019s answer to Balenciaga\u2019s hugely successful Triple S trainers.<\/p>\n","protected":false},"excerpt":{"rendered":"
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