\u201cWe all need to hear messages of hope\u201d: Giorgio Armani on his Emporio Armani collection<\/p>\n
24 septembre 2020<\/p>\n
By Anders Christian Madsen<\/p>\n
Recognising the severity of the situation, Giorgio Armani was the first designer to cancel attendance for a fashion show when the pandemic hit Europe in February. \u201cI am a man of decision and action, in that I believe in making decisions and acting upon them. I have never been one to take my time talking about things when it is clear that steps need to be taken,\u201d the designer writes in an email, on the morning of his first collection presentation post-lockdown. \u201cSo, when I saw what was happening I couldn\u2019t sit back; I had to do something. And fast.\u201d Seven months on, the 86-year-old designer isn\u2019t itching to return to the runway. Rather than joining the brands that have slowly returned to the real-life show format this Milan Fashion Week, he released a short film to showcase his spring\/summer 2021 Emporio Armani collection.
\nTitled Building Dialogues, the clip \u2013 directed by Leandro Manuel Emede and Nicol\u00f2 Cerioni, with an original score by Fr\u00e9d\u00e9ric Sanchez \u2013 was shot around Armani\u2019s monumental Milanese headquarters in via Bergognone, and presents the collection on a diverse cast of models and performance artists. People, he says, who have always been a part of the youth-driven Emporio Armani community. \u201cI wanted to not only show my work in a new way, but to also make a symbolic gesture in support of those arts \u2013 music, dance and acting \u2013 that have been particularly affected by the prolonged lockdown period and are still struggling today.\u201d Between the collection itself and the message it conveys, the message is movement: clothes you can move in, worn by a young generation on the move.
\n\u201cWhat young people need to hear \u2013 what we all need to hear \u2013 are messages of hope,\u201d Armani says. \u201cWe need to tell them that the world is always changing and that this situation will pass. I believe that in Italy we have come together in an impressive way to fight the pandemic. Even the fashion industry, so often fragmented in its approach because of ego, has responded as one, which is heartening. So, let\u2019s look for the good in humanity that Covid-19 has shone a spotlight on \u2013 the compassion, the sense of community and togetherness, the courage and dedication of front-line health workers. And let\u2019s build on that for the future.\u201d As far as fashion goes \u2013 an industry in which he remains the longest-working living designer, and something of a wise man \u2013 Armani says lockdown has reinforced what he already knew.\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
\u201cWe all need to hear messages…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-446395","post","type-post","status-publish","format-standard","hentry","category-fs-press"],"_links":{"self":[{"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/posts\/446395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/comments?post=446395"}],"version-history":[{"count":0,"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/posts\/446395\/revisions"}],"wp:attachment":[{"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/media?parent=446395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/categories?post=446395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fredericsanchez.com\/fredericsanchez\/en\/wp-json\/wp\/v2\/tags?post=446395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}