{"id":445044,"date":"2013-10-25T19:53:44","date_gmt":"2013-10-25T17:53:44","guid":{"rendered":"https:\/\/dev.elorainweb.com\/?p=445044"},"modified":"2024-05-12T10:54:48","modified_gmt":"2024-05-12T08:54:48","slug":"art-info-septembre-2013-2","status":"publish","type":"post","link":"https:\/\/fredericsanchez.com\/fredericsanchez\/art-info-septembre-2013-2\/","title":{"rendered":"Art Info Septembre 2013"},"content":{"rendered":"
ART INFO September 2013<\/p>\n

Sound Illustrator Fr\u00e9d\u00e9ric Sanchez Readies for NYFW
\nby Katya Foreman Published: September 2, 2013Among those packing their bags for New York Fashion Week, which kicks off on September 5, is king of the catwalk soundtracks, Fr\u00e9d\u00e9ric Sanchez. The charismatic French sound illustrator, whose first gig was providing the music for the debut show of avant-garde Belgian designer Martin Margiela in 1988, will be providing the tunes for around 25 major shows this season, including Alexander Wang, Marc Jacobs, Calvin Klein, Prada, Jil Sander, Marni, Mary Katrantzou, Bouchra Jarrar and Damir Doma. Never box him in the DJ camp, however. Likening himself to an artist working with paint, Sanchez sees sound as a medium for creating mental images, just like the sound illustrators on the radio in the 1950s and 1960s.<\/p>\n

Sanchez, whose first sound installation, \u201cContrepoint,\u201d was presented at the Mus\u00e9e du Louvre in 2004, credits a number of figures from the art world with having pushed him to pursue his own artistic projects outside of the fashion arena. They include Marie-Claude Beaud, director of the Nouveau Mus\u00e9e National de Monaco, and the late artist Louise Bourgeois. \u201cI work with different mediums and modular synthesizers to transform electric currents into sound. It\u2019s a continuation of the work of people who inspired me as a kid, like [Karlheinz] Stockhausen,\u201d says Sanchez, who creates his own videos and photos to accompany the works, which are presented on his website.<\/p>\n

Among other inspirations, he likes to go to see opera singers in concert. \u201cI\u2019m not so into big stage productions anymore, nowadays I prefer to see opera singers perform with an orchestra, dressed all formally in a tuxedo. That way each person in the audience can let their imagination wander.\u201d He also keeps a beady eye on all of the latest contemporary music releases, however, sourcing tracks from eBay and Amazon, which he stores on hard drives. His favorite Paris store for vinyl is Souffle Continu, in the city\u2019s 11th arrondissement.
\nAs the sound illustrator for some of the world\u2019s biggest egos, Sanchez retains a healthy sense of humour, having survived some hairy moments, such as the time a power outage struck at a Givenchy men\u2019s show a few seasons ago. \u201cI pushed the button, and suddenly everything stopped\u201d, he laughs. One of the most challenging aspects of his work, as for anyone else working in the fashion industry, is the accelerated pace and condensed nature of show seasons. Over time, he has had to adapt his art. \u201cWe try to be as efficient as possible and give a direct emotion, but one that stimulates the imagination at the same time,\u201d says Sanchez, who has also designed soundtracks for a number of luxury brands\u2019 venues, including Herm\u00e8s\u2019 Caf\u00e9 Madong in Korea, the H\u00f4tel Costes in Paris and the Prada Luna Rossa pop store currently operating in San Francisco.<\/p>\n

With the shows days away, he has only just started working on this season\u2019s compositions, though not through choice. Sound is one of the last components of a show, and it is Sanchez\u2019s job to grasp the kind of mood and impact a designer wants to create in a heartbeat. When pushed for pointers, even Sanchez, at this late stage, doesn\u2019t yet know what kind of sonic mood will dominate the runways this season. \u201cWhat is particular to fashion is its last minute nature, it\u2019s a constant work-in-progress compared to other arts like the theater or cinema where you can work on projects long in advance, experiment \u2014 do rehearsals. It\u2019s stressful,\u201d he says. \u201cIn fashion there\u2019s always this feeling of being on a high wire without a net. Either everything goes to plan, or it doesn\u2019t.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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